Longitude 77 Luxury Whisky Launch
Positioned a new single-malt as a differentiated player in India's premium spirits market. Used category whitespace analysis and psychographic mapping to carve out territory. Launched across 7+ metros; anchored the Cannes X L77 2025 campaign.
Hilton India 2026 Brand Platform
Developed positioning and go-to-market strategy from the ground up. Research decoded friction points across the entire travel and booking journey strategy sharpened the brand's edge against global competitors.
HDFC Life Insurance Segmentation & Growth
Directed a behavioral segmentation model synthesizing income, intent, and channel data via SEMrush and Google Analytics. Improved lead efficiency by 35%.
KFC
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Sanofi deck
Directed a behavioral segmentation model synthesizing income, intent, and channel data via SEMrush and Google Analytics. Improved lead efficiency by 35%.
The Glenlivet
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Uber Moto
Built the 2025 Uber Moto IPL campaign, making Uber Moto a natural part of how Gen Z India experiences cricket season - and the cultural nuances