creative thinking that moves business numbers
campaign strategy
scaling and sustaining D2C brands
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Building brands that move business number
My work spans positioning luxury launches, shaping brand worlds, building campaign platforms, and turning cultural insights into communication people actually respond to.
To me, marketing is a system of aligned decisions. The strongest brands are clear in what they stand for, consistent in how they show up, and built to move the business forward.
12+ pitches
Shaped ideas that win business.
500M+ impressions
Built campaigns that scale.
35%+ ROAS uplift
Turned insight into sharper spends and stronger returns
20+ brands
Worked across categories and growth stages - from building early-stage brands to scaling established ones.
Projects
BEST OF MY
What sets her apart is the rare ability to combine clear strategic thinking with strong data instinct. She brings structure to ambiguity, backs bold ideas with rigorous numbers, and uses tools like funnel mapping, competitive diagnostics, and performance analysis to convert insights into actionable business direction.
You can trust her with complex, unstructured problems and expect thoughtful, well-reasoned solutions every time. You can give her the brief and forget about it. You know you'll get something better than what you expect, every time.
Ankit Mathur VP Strategy
Her thinking is sharp, culturally aware, and always grounded in real consumer behaviour.
Punit Singh Chief Strategy Officer
Let's Build Together
Whether it’s brand strategy, positioning, communication, or campaign thinking - feel free to reach out.
I’m always interested in conversations around brands, culture, systems, and ideas that move businesses forward.
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